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Marketing & Sales
KPIs for a Successful POD Marketing Team
Sometimes even charms may be measured, especially if you own a magic wand. To count the progress or productivity of the POD biz, one spell is not enough, and you have to do the math. Read this guide about why the science of science is the best of all the software to detect success levels. One of the best marketing strategies is the key performance indicators (KPIs) research, which predetermines possible risks and develops the power of the objectives. These data points may number in the hundreds for POD, but it is significant to keep in mind that what you are doing makes sense. Print on demand business KPIs are not a quick-enrichment scheme but a preventive step that allows the shop to adapt to all situations.
Marketing
New Trends and Predictions for Print on Demand in 2022
The print on demand market size is growing every year. The main goal of every business is to ensure the highest possible quality at inexpensive cost of production. Let’s see what trends will help you run a profitable print on demand business.
Marketing
How to Make Passive Income with Print on Demand
Many people from around the globe search for the optimal sources of passive income regardless of their age, gender, social status, and other factors. Having confidence in your present and future is always a soothing feeling which greatly depends on your abilities to gain profit. Nowadays, you can choose from a variety of ways to make a passive income, and running a print on demand business can emerge as a true revenue gainer that doesn’t require lots of investing and risks taking. From literally any kind of apparel and tote bags to smartphone covers and stickers you can reap profit with the help of print-on-demand services.
Marketing
Color Psychology in Branding and Marketing
Today’s business owners are constantly looking for ways to better promote their brand. Some use innovative approaches to production, some try to surprise customers with an assortment. At the same time, everyone, without exception, tries to use non-standard marketing solutions. One of such innovative methods for building a marketing campaign is the psychology of brand colors. PodZa invites you to learn more about the new promotion trend, which will be useful not only in print-on-demand business but also in other fruitful sectors.
Marketing
Top Profitable Holidays to Boost Print on Demand Business
It’s never too early to start preparing for the holiday season if you are running an e-commerce business. The approaching holidays increase the number of orders as well as the average order sizes. Holiday-themed products and various printed items become incredibly popular during the festive seasons, which makes holiday print on demand a sought-after service. However, to maximize your gains from these occasions you should be properly prepared.
Marketing
How to Make Your Business Global With Print On Demand
According to the latest print on demand worldwide news, this particular type of business is gaining popularity at extreme rates. And there are many reasons for this, with one of the main being the fact that almost any company, regardless of its size, cannot miss a good opportunity to go global and significantly expand its areas of success. Receiving orders from different parts of the world, developing individual designs according to customer requirements, and sending finished products anywhere in the world, you will be convinced by your own experience of the limitlessness of your possibilities [...]
Marketing
2021 Print on Demand in Canada and USA: Business Culture, Trends & Forecasts
Every time on the eve of presidential elections, many entrepreneurs threaten the authorities with leaving for Canada if their preferred candidate doesn’t win. The fact is that this country is one of the best for doing business, although it relies heavily on the USA economy. Multi-Programming Solutions figured out how reasonably it is to invest in a POD startup and how e-commerce trends affect sales in the countries with the most powerful economies. Thinking about the launch of print on demand in Canada, it’s worthy of note that in 2007, this country avoided the collapse of the banking system that hit the USA and Europe. Royal Bank of Canada, Bank of Nova Scotia, and Bank of Montreal escaped financial aid and remained profitable. A similar situation is observed now: in July 2020, the Canadian economy grew by 0.7%. Due to the low incidence of coronavirus, there’s every chance of recovering. In the USA, the economy returned to its previous position with a value of 33.4%. That was the best growth rate since 2003 [...]
Marketing
Finding Customers for POD Business on Printing and Other Industry Trade Shows
By participating in printing events and critical industry innovations, businesses can find potential buyers. Learn how to become a leader in the digital market and increase sales with Multi-Programming Solutions through this topic. Events filled with endless kiosks, folding tables with mountains of booklets, and desperate salespeople are a thing of the past. In 2021 & 2022, exhibitions are an effective marketing strategy tool, but can sometimes waste time and money. The profit and success of transactions will depend on your preparation - you’ll know what to expect. Competition, product niche, and audience segments among the brands showcase products to their potential customers. For example, owners of local businesses and even members of Bloomingdale's editorial staff can become buyers! [...]
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