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Marketing
Your POD Business Brings Good Money but Its Growth Has Stopped? Here are Some Useful Tips on Business Scaling
Today, the print on demand business world is fiercely competitive. Companies’ path through adapting their strategies has become more sophisticated, and to survive, they have to completely change all approaches. Of course, this is good if your product is sold like McDonald's burgers and has its unique audience. But what if you expand your strategy to other markets without losing the vast majority of your investment? [...]
Marketing
Why Does Localization Matter for eCommerce and How to Make It Right?
Initially, retail was the driving force behind the market. In the light of recent events, its transformation into e-commerce has accelerated. So, the brands have the opportunity to develop faster and easier while passing up all sorts of bureaucratic costs. Many brands began to compete for the worldwide customers' attention. That means the time when the business localization carried a different context has passed [...]
Marketing
2020 Quarantine ECommerce Statistics and What It Says About the Future of Print on Demand
In 2020, when the pandemic was little known, many marketing reports predicted a shift in purchasing power towards e-commerce. Everyone expected international trading to prosper and become omnichannel, and social media transformed into active marketplaces (especially Instagram). For print on demand companies, it seemed that the significant changes would take a long time. Back in 2019, there was growing skepticism towards Gen Z brands. Moreover, the boomer generation's practicality excluded online shopping and focused on traveling to the store. The increased focus on personalization and sustainability only gained momentum. How it was in 2020 and what changes 2021 promises - that's what we'll discuss below [...]
Marketing
How to Use Tiktok to Promote Your Print on Demand Products
TikTok has become an app that sets the tone for social sentiment and erases the age gap between generations. Short, colorful videos up to 15 seconds, complemented by all sorts of effects and popular background music, go viral on the net. Simultaneously, audience engagement rates are exceptionally high: according to Influencer Marketing Hub research, the platform significantly exceeds other social networks. By February 2021, the number of active users reached 1.1 billion, of which the audience of generation Z and millennials is the largest and stands at 32.5% and 29.5%, respectively. An application is a phenomenon because different age groups of users are interested in it: from 30 to 39 years old, it is 16.4%, 40-49 - 13.9%, and over 50 - 7.1% [...]
Marketing
Sales KPIs and Performance Metrics for Your POD Business
You can't adequately evaluate business performance based on hypotheses, personal preferences, intuition, and other beliefs that don't have any factual confirmation. On the contrary, parameters based on metrics help to build the right business strategy and set goals. As a POD business owner, you can understand the achievements using key performance indicators or KPIs. These are milestones on the road to success that allow you to track what is happening in real-time and shed light on closed revenue, the work of team members (managers, marketers, and salespeople), etc [...]
Marketing
2021 predictions for print on demand industry
At the end of 2020, everyone breathed a sigh of relief. This year was very different, and most of us were not ready for it. A storm of events in the global health care, politics, and business have provoked irreversible changes. They touched upon the manufacturing industry, including the print on demand business. The past year has crowned with a change in marketing. Now it's more authentic and focused on the individual needs of consumers. Thanks to the rise of Tik Tok, generation Z has become a leading fashion reference. Now print on demand companies have an increase in sales of themed products - its ideas originated in a carousel of events, such as Covid-19 or elections [...]
Marketing
How to use Facebook marketing for print on demand business
According to statistics, the number of active Facebook users is growing, and in 2021 it is 2.74 billion per month. This metric proves the importance of the Facebook platform in print on demand marketing strategies. There is simply no other platform that offers this kind of audience coverage. Facebook presents a great opportunity to promote your brand. The constantly changing website algorithms are forcing marketers to come up with new effective methods and tactics, which ensures positive competition. So, if you want to understand how to properly run effective campaigns that attract new customers and drive sales, read the article below[...]
Marketing
Using customer testimonials to promote print on demand business
Customers' feedback affects not only the reputation of print on demand companies or their online stores but also the search engine ranking. How does it happen, how the site can reach the TOP, as well as how to integrate with Trustpilot - we’ll take a look at all these points in the article. Using customer reviews in marketing has undergone major changes. It was primarily based on providing the necessary information about a product or service to make a decision by the buyer. Currently, a potential client prefers to read a reasoned review as a person who has already bought a product or service can directly influence the choice [...]
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