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Materials Which Print-On-Demand Business Works With
More and more entrepreneurs have opted for inkjet printing, a greener and more efficient alternative to the classic one with a master image carrier. Regardless of the substrate, the technology allows you to create high-quality and durable things. Still, for printers, it promises a long way associated with ink preparation. What colored fluids are used, why not every textile can withstand the reactive components of them, and how piezoelectric printing conquers the world read in this article [...]
Marketing & Sales
2024 Print on Demand in Canada and USA: Business Culture, Trends & Forecasts
Every time on the eve of presidential elections, many entrepreneurs threaten the authorities with leaving for Canada if their preferred candidate doesn’t win. The fact is that this country is one of the best for doing business, although it relies heavily on the USA economy. Multi-Programming Solutions figured out how reasonably it is to invest in a POD startup and how e-commerce trends affect sales in the countries with the most powerful economies.
Ethics of Printing on Demand: Copyright, Trademarks & The Risk of Lawsuit
The fashion industry has conquered the world with extremely low prices, ever increasing goods availability, and rapidly changing trends that have become demand regulators and a detrimental environmental and social problem. Its solution lies in the ethical approach, which we’ll discuss below. Some of the buzzwords surrounding ethical fashion are understandably frustrating to consumers and industry experts alike. POD brandname perception now depends on its values, whether sustainability or environmental friendliness, fast or slow fashion. After all, it’s essential for consumers how much the price of goods corresponds to the declared quality and entrepreneurs' principles [...]
Marketing & Sales
Finding Customers for POD Business on Printing and Other Industry Trade Shows
By participating in printing events and critical industry innovations, businesses can find potential buyers. Learn how to become a leader in the digital market and increase sales with Multi-Programming Solutions through this topic. Events filled with endless kiosks, folding tables with mountains of booklets, and desperate salespeople are a thing of the past. In 2021 & 2022, exhibitions are an effective marketing strategy tool, but can sometimes waste time and money. The profit and success of transactions will depend on your preparation - you’ll know what to expect. Competition, product niche, and audience segments among the brands showcase products to their potential customers. For example, owners of local businesses and even members of Bloomingdale's editorial staff can become buyers! [...]
How to Find Reliable Publishers for Your Print On Demand Business?
After two years of pandemic stress and virtual social life, reading has become an escape to another reality as well as a "social vaccination" from all restrictions. Thus, about 35% of people worldwide have read more books than usual, which has become a new starting point for entrepreneurs in raising conversions, sellings, and also beginning new partnerships. The coronavirus outbreak saw a surge in sales for eCommerce stores, with about 1.51 billion visits of users searching for new products. Interestingly, the printed versions generate more income than their electronic versions - the total profit in 2019 made up $14.8 billion, of which hardback and paperback accounted for 37.5% and 32.6%, respectively.
PoD Products
Comics in Printing Business - Topics, Trends, Ideas to Inspire and Scale Up
The market for original comic art continues to attract the fans' attention, despite an almost year-long break in exhibitions, auctions, and thematic shops. For artists, 2022 has become a time of experimentation, following new trends, and expanding their online presence. The Multi-Programming Solutions editorial office investigated the topic. The mobile and digital approach to comics distribution became iconic in 2022. The number of impulse purchases possible through physical contact with the product dropped sharply, but cost savings and hassle offset it. For example, Kuaikan, the largest mobile comic book app in China, has recently closed a $240 million deal. The website’s audience includes over 340 million users, of which 50 million are monthly active visitors [...]
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