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The emergence of the latest trends leads to the identification of new sales methods. How to reach even more people, personalize a sale, develop a unique product, take marketing to the next level, etc., if everything is changing so rapidly? Every time entrepreneurs decide to start a business account on Instagram, they delve into widespread confusion. It seems that one cannot do without a huge team of SEO specialists, PR managers, business analysts, and marketers. And how can one small business entrepreneur cope with such a burden of problems and responsibility? [...]

The introduction of quarantine in almost every country has changed demand trends and the eCommerce market. As we predicted, in 2021, ecology and sustainability have become mainstream. Of course, everything related to home coziness, comfort, and social media (particularly TikTok) has helped the industry’s development. You won’t surprise anyone with a beautiful but standard T-shirt, except that compiling an entire look from the mass market makes it possible to stand out from the crowd. Products personalization and authenticity, brands individuality, following trends - that’s what every fashion publication shouts about. E.g., Amazon has already launched custom apparel [...]

In the e-commerce world, there are many industries and niches, which allow sellers and suppliers to sell products worldwide, provided there’s a fast and stable Internet. Starting a business from scratch doesn’t require significant investments, as it was in the 2000s: its viability has become higher, and development is faster. Due to the increased technical literacy, many entrepreneurs know how to sell, develop marketing strategies, and optimize a website [...]

Small businesses often face the question: how appropriate is it to compete with giants in such platforms as Shopify, Etsy, Amazon when it comes to delivery? Regardless of size, niche, and even experience, delivery to any corner of the world is what unites all eCommerce stores. The good news for the small print on demand stores is that there are strategies to reduce costs [...]

With most stock photography agencies offering vector libraries, the possibilities for print on demand entrepreneurs are endless. You get an idea that can be edited and personalized at will or printed right away. At first glance, it may seem that you have two options: pay for the service or download free images for t-shirts. Don’t fall for the false statement that you can implement ideas on any product without restrictions by simply downloading free designs. Often, things are quite different: you cannot use images on several POD products without making changes and tagging the authors [...]

There is a perception that the print on demand store pays off quickly compared to other types of business and is easy to run and grow. But this is possible only if you actively work on attracting customers - the more attention you pay to SEO and marketing, create strong partnerships, and carefully select a niche assortment, the more likely you’ll achieve success [...]