SEO Tips and Tricks: How to Get More Clients for Your POD Store and Increase Revenue

There is a perception that the print on demand store pays off quickly compared to other types of business and is easy to run and grow. But this is possible only if you actively work on attracting customers - the more attention you pay to SEO and marketing, create strong partnerships, and carefully select a niche assortment, the more likely you’ll achieve success.

It often happens that you spend a lot of effort setting up a store, and at first, it pays off, traffic takes off, and then suddenly reaches a plateau… Sustainable growth is undoubtedly a testament to success, but on the other hand, it indicates that it’s time to change the strategy. Regardless of which customer, the first or the thousandth, you're trying to attract, increasing traffic is part of your online store development. And if it’s properly optimized for conversions, then the increase in traffic will be crowned with a rise in sales. Therefore, you must ask yourself: 

How good is your assortment? 

To understand whether your audience needs a particular product, analyze the audience, trends, calculate costs and revenues.

How big is your target market?

Depending on your ideas, you need to decide on a group of people willing to spend money on your products.

What's your addressable target market?

Targeted market refers to people with common interests and preferences who are ready to spend money on their preferred product.  

Does your product have a story?

Determine how strongly customers resonate with your product. How does your product compare favorably with analogs produced by your competitors?

How to attract more customers to the online store?

Your goal is to reduce the cost and increase the number of prospects. Let's break it down in detail!

Table of contents 

20 SEO tips to bring your business to a new level

Conclusion

Increase your page load speed

People hate slow sites. The longer it’s loaded, the greater the likelihood of the potential buyer leaving. E.g., after waiting for three seconds, 40% of users leave the site. Etsy ran an experiment: it slowed down mobile downloads by just 1 second, leading to a 12% increase in bounce rates. Fractions of a second are of great importance - they can keep customers on the page or force them to turn to your competitors with a similar range. Therefore, ensure to use Google Page Speed, Pingdom, or Yahoo Yslow and optimize your page if necessary. 

 Tell about yourself on Google

For clients to find your online store, the search engine must have data about it. So use Google My Business to post information about your brand for users of the search engine and Google maps. That’s one of the factors affecting revenue growth, especially when it comes to local search.

Make your search efficient

To understand how correctly your site is indexed, use Google Search Console. That’s a great tool that shows the website's performance and usability over a certain period. Rest assured, an optimized healthy POD online store will increase purchase frequency.

Add useful content

Google awards high positions in SERP pages filled with quality information. However, another factor affecting rankings is longer content with more link weight and keywords. Therefore, adhere to the E-A-T principle (expertise, authority, and trust), create convenient navigation, add titles with search terms.

Fill your pages with keywords

Of course, keywords affect a page's ranking, especially if they’re in the first place at the top of popularity. However, your competitors can use them too! While utilizing long-tail keywords, you can generate even more traffic to your site. You can find them on Ahrefs, Google Keyword Planner, Answer the public, or apply an autocomplete feature in the search box. 

Find trending products

How to effectively promote print on demand business? First, tell about your products to a specific group of people. To navigate fashion trends, take note of Google Trends. Here, you’ll find the newest and most popular keywords and understand your audience's interests, even at the local level.

Top 30+ Print-on-Demand Product Ideas

Get involved in link building

A structure of internal links in the text pointing to essential pages on the same domain is extremely important for getting a higher position in SERP. Moreover, by linking to other reputable resources, you can win high organic search engine rankings

Create product videos

About 62% of universal searches include video content. In addition, when making purchasing decisions, the user, in most cases, relies on video reviews. Therefore, increasing POD sales revenue, increasing session time, getting more reach and authority, embed a video on the store's website.

Collect reviews

Reviews are proof that your product is truly worth buying. People spend 31% more if the company has excellent ratings. To do this, you can use Google Maps and local directories, and Q&A sites like Quora.

Build your link mass

Another of the most effective ways to gain profit is by building backlinks. To do this, use Mention or Moz's Link Explorer to analyze the pages that link to you. Please don’t rule out the possibility of establishing partnerships with them. 

Analyze sales data

Apply Google Analytics to see the top-selling products and most visited pages over the past six months. Then, compare this data with the current one. If you have no problems with traffic, but there are practically no conversions, then most likely, your site isn’t convincing enough or has technical errors. 

Invest in ads

If you have low traffic and a lot of purchases, then this strategy option will suit you. Finding new clients online will be even easier for you if you become visible and accessible.

Track SEO news

Optimization novelties are springing up like daisies, and it can be not easy to keep track of them at times. But they’re the ones that will help increase your KPIs.

Don't forget about social media!

Best print on demand companies use social media as an additional method of interacting with their customers. You’ll not only be able to increase traffic but also warm up the excitement and enthusiasm for your brand, especially if you introduce all kinds of competitions. Read more about this here.

Use influencer marketing

Utilize the authority of influencers to make your product more accessible to a broader audience. Recommendations can change the attitude of the consumer towards your product and lead to purchase. 

POD online store promotion

Create podcasts

Today, over 90 million people listen to podcasts every day! Especially unicorn Clubhouse, and also Spotify, Google Podcasts, etc., promote the introduction of native advertising. 

How to Track Your Ad Campaign Efficiency When Running a Print on Demand Brand Awareness Improvement Campaign?

Add meta descriptions

A meta description is a summary of the page content and is often used as a snippet. Therefore, a more attractive snippet can interest the user and thereby increase traffic.

Create an attractive favicon

A favicon raises brand awareness: if the icon is legible and contrasting, the user is more likely to remember it.

Finally, introduce micro-markup!

Apply structured data to make the crawler better interpret the information on your site. For example, listings in search results will be able to nudge users to click on your ad.

Keep your URLs short and clear

Marketing and analytics-focused URLs lead to better identification of your brand than long and illegible ones. 

In this article, we discussed how to promote online shops using simple non-obvious tactics. Don't forget to browse your competitors' sites - they’ll inspire and help make your business processes more thorough.

Of course, depending on your budget, you’ll be able to meet your optimization needs to varying degrees. Nevertheless, the tips described here can be implemented by yourself, even if you’re not a professional SEO specialist. So brace yourself and do it!

June 28, 2021
Have a project in mind?
We are ready to do it!
LET’S TALK ABOUT IT
Do you like this article?Please rate
Dropshipping
How to Lower Costs And Increase Sales in Shopify Dropshipping Store
One can hardly find sellers who aren’t willing to open successful dropshipping stores. All the entrepreneurs want to build a profitable business, providing issues that can grow demand and reduce expenses wisely, not influencing the quality and clients’ support. At first sight, it seems like there are not too many things to save on when it comes to dropshipping selling models.
Marketing & Sales
Top 15 Best Wedding Gifts: a Breakthrough in Your Print on Demand Store
A wedding is one of the most beautiful occasions to organize a multifaceted POD business. With various customized presents, sellers can embrace all the surrounding events, including engagements, pre-celebrational parties, and honeymoons.
Marketing & Sales
The GentleMinions, Cool Kids, VogueChallenge, and other TikTok trends in Etsy and Shopify
Video marketing has faced its peak in recent years and doesn’t seem to stop. Many viral TikTok trends catch the attention of a young audience worldwide and give them a perfect customer experience from the app’s interaction. Millennials and Gen Z support thousands of platform activities, like participating in challenges and contributing to hyping videos and trending products on TikTok.

REQUEST A FREE DEMO